Betfred paid out early on the Cincinnati Bengals to win the Super Bowl before the play-offs. It turned out a great move for their backers after they lost their play-off against Kansas City Chiefs 23-20.
Betfred is the official sports betting partner of the Cincinnati Bengals
Bryan Bennett, Chief Operating Officer of Betfred USA Sports said,
“We’ve had a special relationship with Bengals fans all season. After the team’s huge win on the road in Buffalo the week before we thought they were the best team in the league. However, we were wrong but I’m still delighted we made this goodwill gesture to the Bengals fans.”
Betfred founder Fred Done was the first ever bookmaker to pay out early in 1998 when he paid out on his beloved Manchester United to win the Premier League. At the time Manchester United were 12 points clear, only for Arsenal to win the title by 1 point.