Betfred is a trusted and respected global brand in the betting and gaming industry, with over 50 years of proud history as a family-owned business.
Our commitment to a fair, safe, and enjoyable experience for our customers is at the heart of everything we do.
As we continue to grow and innovate, we remain dedicated to our core values of integrity, innovation, and customer satisfaction, which also guide our collaborations with our trusted partners.
Where we Operate
Betfred is one of the largest global independent bookmakers, with over 1,300 betting shops and an online business with millions of active customers.
Alongside our UK operations, we continue to grow our digital presence, delivering market-leading betting and gaming experiences to customers through innovative online platforms and products.
We have also recently established a presence in South Africa with over 50 betting halls for our customers, plus a state-of-the-art Sportsbook and gaming website to play online.
How did we get here?
Betfred can trace its roots back to 1967. Brothers Fred and Peter Done had fearlessly backed England to win the World Cup twelve months earlier in ’66 and, with the proceeds, set up their very first betting shop in Salford.
After a fruitful and colourful period of hard work and consolidation, fast forward to today, where Betfred is known for its competitive odds, diverse betting options, innovative promotions and continued investment in technology, creating market-leading betting and gaming experiences for millions of customers.
Alongside our established UK business, we have expanded our presence in South Africa with over 50 betting halls and have taken a majority shareholding in LottoStar, which offers fixed-odds numbers betting and Live Games through its online platform.
The company’s expansion into the South African market reflects its commitment to growing its global presence and providing customers with a diverse range of betting options, whether they prefer to bet in person or online.
Milestones
1967
Brothers Fred and Peter Done fearlessly backed England to win the World Cup twelve months earlier in ’66, and with the proceeds set up their very first betting shop, in Salford.
1980
Fred becomes widely known as the ‘Bonus King’ following his invention of the Lucky 15 bet type, becoming one of the most popular bet types in the industry.
1998
Fred Done was national news when he paid out early on his beloved Manchester United to win the title. He was the first-ever bookmaker to settle in this way, in March, when the Reds were 12 points clear – only for Arsenal to win the league by a point.
2004
Done Brothers became Betfred, launching an online digital presence – Also a very big year for one of our customers, who landed the totescoop6 to the glorious tune of £1,132,650, becoming the very first betting shop millionaire.
2011
Betfred acquired the state-owned tote operation in a multi-million-pound deal. The company developed the relationship with horse racing by breathing new life into multi-leg bets, and over-delivered on the promised financial support to horse racing.
2017
Betfred celebrate 50 years in business!
2022
Betfred launched a significant partnership with South Africa’s largest online betting company, LottoStar.
2023
Our first £5m winner! Father-of-three Michael Clark wins £5.4m from just a £1.40 spin on the online King Kong Cashpots game at Betfred Games.
Our Shops
A key part of so many communities, our Betfred shops are known for their friendly and knowledgeable staff, who are always available to help customers with their betting needs.
Our betting shops offer a welcoming and comfortable atmosphere, making them a popular choice among UK bettors.
Betfred was born in retail, which remains a vital part of who we are, whether on the UK high street or in the growing network of betting halls across South Africa, delivering the same trusted experience customers have come to expect.
Our Digital Team
Since 2004, Betfred has offered online betting through our website and mobile app. Our customers can access various sports betting markets, casino games, bingo, lottery, virtual sports and more.
Through investment in technology and development, our website is user-friendly and offers a smooth and seamless betting experience.
With competitive odds, diverse betting options, and innovative promotions, our online platform remains popular among UK bettors and has allowed us to expand digitally into new territories seamlessly.
Our Technology
Betfred’s Technology department is driven by innovation, and in 2024 we completed a £100 million migration of all Betfred.com customers onto our very own proprietary platform.
The new platform brings exciting opportunities for the Betfred Group, enabling us to pioneer unique products, accelerate innovation and deliver increasingly advanced technologies. The result? Unrivalled betting and gaming experiences for customers worldwide.
