The Bonus King and the Sport of Kings have enjoyed a close relationship since the 1960s. From 2011 to 2018, we donated £155m to the industry, making us horse racing’s biggest supporter. Today, we’re the first bookmaker to sponsor all five Classics: the 1000 & 2000 Guineas at Newmarket, the Oaks and Derby at Epsom, and Doncaster’s St Leger.
Our commitment to racing extends far beyond the Classics. We’re proud to support some of the sport’s biggest meetings throughout the year, helping to showcase the very best of British horse racing while bringing fans closer to the action.
Betfred Proudly Sponsor
Betfred Proudly Sponsor
Betfred Proudly Sponsor
Proud to support elite sport
In 2026, Betfred marked a decade as title sponsor of Rugby League, the longest-running title sponsorship in the sport’s history. Our support extends beyond the men’s and women’s Betfred Super Leagues, with title sponsorship of the men’s and women’s Wheelchair Challenge Cup competitions. You’ll also find the Betfred name on the shirts of the England men’s, women’s and wheelchair national teams.
You’ll also see the Betfred brand on the oche at the World Matchplay Championships each summer at Blackpool’s famous Winter Gardens. Boxing fans will recognise our partnerships with both Matchroom and Boxxer, supporting some of the biggest fight nights on the sporting calendar.