The Bonus King and the Sport of Kings have enjoyed a close relationship since the 60s. From 2011 to 2018, we donated £155m to the industry, making us horse racing’s biggest supporter. Today, we’re the first bookmaker to sponsor all five Classics: the 1000 & 2000 Guineas at Newmarket, the Oaks and Derby at Epsom and Doncaster’s St Leger.
Our roots may be in racing, but we’re playing our part on course too. We’re proud to have sponsored the Betfred British Masters for seven years running at the iconic Belfry course.
In 2006, Betfred became official betting partners of both Manchester United and the new Wembley Stadium. We were made in Manchester, and as official betting and gaming partners, we back the Red Devils season in, season out.
Betfred Proudly Sponsor
Betfred Proudly Sponsor
Betfred Proudly Sponsor
Proud to support elite sport
In 2026, Betfred will have been backing Rugby League for a record 10 years. This is the most significant partnership in the sport’s history, and our support stretches beyond the men’s and women’s Betfred Super Leagues. We’re proud title sponsors of the men’s and women’s wheelchair Challenge Cup competitions and you’ll also find the Betfred brand on the shirts of the England men’s, women’s and wheelchair national teams.
You’ll find the Betfred brand on the oche of the World Matchplay Championships at Blackpool’s famous Winter Gardens each summer, and if you’re a boxing fan, we’ve teamed up with both Matchroom and Boxxer and are proud to partner some of the biggest events throughout the boxing calendar.