Betfred has announced a short-term agreement with Spotlight Sports Group, a world-leading technology, content and media company specialising in sports betting, which will see Betfred sponsor Racing Post’s renowned ‘What a Shout’ show for the remainder of the flat racing season.
Betfred will be the title sponsor of What a Shout’s 19 weekly episodes, as well as additionally sponsoring Racing Post’s ‘Live from Town Moor’ and ‘Live with the Champions’ shows for the Betfred St Leger (Saturday 16th September 2023) and British Champions Day at Ascot Racecourse (Saturday 21st October 2023) respectively.
The ‘Live from Town Moor’ and ‘Live with the Champions’ shows will be filmed utilising SSG’s mobile studio to film and stream live on-location, providing audiences with insight from experts on the ground.
‘What a Shout’ debuted in 2019, and former Channel 4 racing presenter Emma Spencer will present the show for the remainder of the flat season alongside several Racing Post experts, including Paul Kealy. Racing Post’s YouTube offering currently engages nearly 50,000 subscribers.
Over the last half-century, Betfred has remained a committed supporter of British racing and was the biggest sponsor of the sport from 2011 to 2018. The bookmaker sponsored the prestigious Cheltenham Gold Cup from 2012 to 2015 and recently announced their backing of The Oaks and The Derby at Epsom Downs, which took place earlier this month, and the St Leger Festival in September of this year.
A spokesman for Betfred said:
“We’re delighted to agree to this sponsorship of Spotlight Sports Group’s video content offering. What a Shout provides top-quality insight for fans of British racing, and we’re excited to promote our brand with engaging content that reaches a passionate audience while increasing our support for the sport.”
Discussing the new agreement, Spotlight Sports Group’s chief commercial officer, Sam Houlding, said: “Our What A Shout series is an essential part of our digital coverage surrounding the flat racing season, and this partnership with Betfred will bring our coverage to new heights. Combining our Racing Post experts with those of Betfred will provide a wide-ranging audience with the insight they need to be well-informed bettors on every race day.”
‘What a Shout’ content can be found on Betfred’s social channels and other marketing channels.