By Published On: October 14, 2024

Betfred has officially announced a new partnership with BOXXER, the leading boxing promotion and exclusive provider of boxing content to Sky Sports. This collaboration marks a significant milestone as Betfred returns to Sky Sports Boxing, bringing both brands a wealth of opportunities to deliver world-class sporting experiences to fans.

Key Highlights of the Betfred/BOXXER Partnership:

  • The partnership will debut at this weekend’s Adam Azim vs Ohara Davies event at the Copper Box Arena in London.
  • Betfred will be integrated into all BOXXER events, including branding across the ring, ropes, corners, and on-screen during live broadcasts.
  • A closely-contested fight at each BOXXER event will be co-branded as the “Betfred Fight of the Night.”

 

 

A Strong Union Between Two Leading Brands

BOXXER, established in 2018 by Manchester-born entrepreneur Ben Shalom, has quickly risen to prominence in the world of boxing. As the exclusive boxing partner of Sky Sports in the UK and Ireland, BOXXER broadcasts live events to over 150 territories worldwide, including the USA through NBC. The company represents an elite roster of fighters, including Chris Eubank Jr, Joshua Buatsi, Natasha Jonas, and Adam Azim.

The partnership between Betfred and BOXXER will see Betfred’s brand featured prominently in all aspects of BOXXER events. From centre-ring branding and LED displays to involvement in pre-event promotions, the collaboration will bring Betfred to the forefront of the action. Additionally, Betfred will be integrated into social media content, betting previews, editorial pieces, and odds-focused graphics to engage with boxing fans across various platforms.

Launching with a Major Event

The partnership officially starts with BOXXER’s event on Saturday, October 19th, live from the Copper Box Arena. In a super-lightweight clash, rising star Adam Azim (11-0) will face his most formidable opponent yet, former world title challenger Ohara Davies (25-3).

BOXXER CEO and Founder Ben Shalom expressed his enthusiasm for the partnership:

“We’re delighted to welcome Betfred as BOXXER’s new partner. With both brands rooted in Greater Manchester, the alignment is natural. We look forward to a long and successful partnership, starting with an exciting night of boxing at the Copper Box.”

Fred Done, Betfred’s founder, echoed this sentiment:

“We are passionate about sport at Betfred, and boxing has always been a personal favourite of mine. I’m thrilled to partner with BOXXER and see Betfred back on Sky Sports Boxing.”

This partnership promises to bring together two industry leaders and offer fans an enhanced boxing experience through innovative content, branding, and thrilling matchups.

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