Betfred, one of the UK’s leading bookmakers, are proud to announce that they’ve been named the Best Employer and Best Colleague Engagement award winners at The Rewards 2024.
The event, which is produced by Shard Financial Media and is the flagship event of Reward Strategy, recognises organisations for their first-class devotion to the care of their employees and the innovative rewards and benefits they offer their colleagues.
Betfred, a family-owned business with a 50+ year history, received the awards due to their excellent culture for recognition, reduction in employee turnover, enhanced rewards and benefits programme, encouragement in career progression for their colleagues and their proven offering of competitive salaries.
One of the standout components in Betfred’s increased investment in their offering for their employees is their partnership with financial benefits platform Wagestream. With the help of this software, the bookmaker’s employees are able to be more in control of their finances, with 55% of colleagues already enrolled with Wagestream. Built with financial charities, the platform helps employees improve their financial wellbeing through a range of budgeting, education, discounts and savings tools. More than 2,000 colleagues have already used it to start building up savings and many have accessed free debt advice.
A revamping of the bookmaker’s Reward and Recognition programme has been successful with the assistance of Rippl, a renowned employee engagement tool, which allowed Betfred to communicate the wave of new benefits via their platform.
Speaking on their award wins, Nicky Walsh, Betfred’s Group People Director, said: “We are delighted to be recognised for our continued, and dedicated, care of our employees across our retail, digital and support services. Our focus now is building on these successful structures and benefits we’ve put in place to ensure that Betfred remains one of the best companies to work for in the UK. We also want to thank our dedicated partners for their ongoing assistance and support.”
Rippl CEO Chris Brown added: “This achievement is truly well-deserved and reflects Betfred’s commitment to the wellbeing of their people. Rippl is delighted to support them as a valued customer in sharing our vision for empowering all employees to thrive, by delivering a purpose-led and meaningful engagement experience to their global teams through the ‘B-Hive’ platform. It’s a pleasure to work with a forward-thinking team and I look forward to sharing ongoing success. Congratulations.”