By Published On: November 20, 2023

Betfred has officially launched its 2023 Christmas TV advertising campaign, promoting the Betfred £5 Million Christmas Draw, available to new and existing customers at

The campaign runs from November to Christmas Eve to promote the draw, hopefully making five Betfred customers millionaires this Christmas. The advert will run across multiple above-the-line channels, notably within episodes of The Great British Bake Off and Gogglebox on Channel 4.

We dipped behind the scenes to examine how the enchanting advert was made.

Betfred will pay £1 million to five of its customers if there is snow on Christmas morning.

John Gill, Betfred’s Head of Insights & Analytics, was the brainchild behind the promotion and was also on-hand during the shoot:

“It’s been amazing seeing the concept and vision coming alive.”

Jade Daniels, Head of Brand & Customer Experience said:

“We wanted to do something fun for our customers to end the year on a high.

Recording the song was such an amazing experience to be part of. Everyone knows the song Let It Snow!

So much effort goes into every single scene, every detail.”

The advert included over 100 extras and was shot on locations across the north-west, including Haydock racecourse.

Produced by regular Betfred collaborator Zut Media, the advert whisks viewers straight to Christmas and who knows, it might just snow!

To watch the full advert – click here.

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